When it comes to online real estate marketing, time is of the essence. Every hour an agent pours into marketing one valuable property takes time away from other properties that also need to be focused on.With all of the time-consuming yet menial tasks that are necessary throughout the day (data entry, photocopying, etc.), less time is available for the important tasks, such as showing properties, making calls and closing deals. In order to make the most of the time available, it’s helpful to use real estate marketing tools that syndicate your listing information for you and greatly improve your efficiency.Here is a look at some of the benefits of using listing syndication as an important part of your online marketing endeavors:Syndication Saves TimeWhat essentially happens when you use a syndicated marketing tool, such as a real estate eflyer, to create property listings is that the tool will distribute that listing to social media and other sites with the click of a button. The web is becoming an increasingly common place for homebuyers to search for listings, and they will tend to focus on the popular real estate sites that have a large number of listings. With listing syndication, therefore, you can maximize your potential for sparking the intrigue of a homebuyer or snagging a new client in an effortless manner.Syndication Keeps Your Info ConsistentSyndicated marketing tools will ensure that your information stays consistent and correct across a stretch of listing sites. All you need to do is enter and proofread the information once to make sure it is accurate, then share it. This kind of service will definitely enhance your collection of real estate marketing tools and will prevent you from making the mistakes that can happen when manually entering information into many different listing locations.You’ll have More Time to Focus on Online Marketing StrategiesThe important things to focus on for marketing are building relationships, educating buyers and marketing your personal brand. It gets hard to put all of your energy towards these things when there is also a lot of busy work to be done. This is why online marketing is much more efficient and effective than traditional marketing. When you use listing syndication, you open up time to use and expand on some other online marketing tools, such as:Blog creation and writing. Incorporating a blog on your website is a great way for you to regularly update clients and consumers with information regarding the current housing market, interesting real estate news, advice for first-time homebuyers and sellers, home maintenance tips and more. By keeping up with your blog, you will highlight your credibility as an expert in the field and therefore will be more appealing to potential clients.Social media. Another effective and popular real estate marketing tool used by realtors is social networking. Having social networking accounts means your clients will be in the loop about your services, latest listings and status updates and can easily receive links to real estate eflyers and other syndicated listings.Syndicated listing sites are becoming the go-to place for potential home buyers and sellers. By becoming a part of the trend and syndicating your listings and real estate eflyers, you can maximize the traffic your business receives.
This article discusses great tips to help you start marketing your real estate business online fast. This information is especially important if you are just starting out.1. Make good use of the internet:You need to have your own agency page. The page should contain your contacts, i.e., name, physical and postal address, email and telephone number. This will help your current and potential clients to get hold of you easily and fast. People, including your family, friends and peers need to know that you’re serious about your business. Having your own agency page will help accomplish this task2. Use the social networks and media:It pays to make use of the free stuff on the internet to establish your brand online. Social networks are free to use. You need to register with as many as possible to help spread the word about your business and let people get to know you. Have a presence at least on Facebook, Twitter, LinkedIn, Digg, and MySpace. This move will help establish and grow your contacts list easily, swiftly and profitably.3. Squidoo account sign up is the next step:The best strategy to help establish you as the local real estate expert is to join Squidoo. Once you have a Squidoo account you need to create a lens specifically for the real estate niche. You may want to use a tool commonly known as SquidZippers created and designed to help people create niche specific lenses.Use your lens to provide unique, useful, helpful and high quality content to your readers, customers and potential clients. This way you will establish yourself as an expert in your niche.4. Establish your own business website:If you have been using your employers website or the firms main site for any length of time then its time to get your own. You need to move to the next level through creating your own website. Your current and potential customers will like it because this move proves to them that you are succeeding and are a top agent in your area.Having your own paid for real estate business website is the first step towards self-employment and entrepreneurship.5. Build an email list:You need to build a large email list in order to be successful. Its often said that the money is in the list. Make use of a cheap but reliable auto responder service provider to help run email marketing campaigns. The foundation of profitable real estate marketing is in the list. Email marketing is a real estate marketing idea that has been proven to work.6. Invest in a real estate agent list portal:There is nothing stopping you from creating your own real estate agent portal online. After all you have managed to accumulate a lot of experience and expertise by now. A new agent listing portal is another way of growing your business to make more money.In fact you can go for a pre-built real estate websites that greatly simplifies your work so you may concentrate on sales lead generation.7. Create a real estate marketing strategies blog:A blog is known to be the best business website marketing tool. The main function of a blog is to generate traffic and sales leads for your website. Blogs help to keep your business website on top of leading search engines result pages.
I talk to a lot of real estate agents who don’t have a consistent flow of business.They’re doing maybe two deals in one month, then nothing for three months, then one deal and nothing, then another two deals… that sort of thing.It doesn’t usually take long to figure out why their business is so sporadic.They start asking questions like:
Can you recommend a good lead generation service?
Do you know of a good website?
Can you help me figure out how to get more listings?
Do you think I should start going after FSBOS (or expireds, short sales, foreclosures, etc.)?
Should I start blogging (or farming, cold calling, networking, etc)?I hear these questions, and I know what’s wrong.These are questions agents have when they don’t have a formal marketing plan. They’re relying on luck.They get an occasional referral from a close friend or family member, an occasional floor call that pays off, or an occasional open house lead, etc.When they look back at the past few years and the source of their clients, it’s random. They got lucky.But WAIT!You’re probably thinking (I would be) that real estate leads do come from everywhere. Top Realtors will tell you that they get business out of left field. Their source of business chart looks like a freeform mind map.But there’s a difference between how top agents get random business and how struggling agents get random business.Top agents make their own luck by using a consistent marketing plan. Some of their business STILL comes from random sources… but that’s a side benefit to having a steady flow from their targeted sources.It’s like putting a bunch of fishing poles in the water in multiple strategic locations, using the right three kinds of bait… versus putting poles all over the lake using whatever random bait looked good to you and hoping for the best.Successful real estate agents do active, specific, targeted marketing.For instance, they know that the vast majority of home owners prefer to do business with an agent that was referred to them or that they have built a relationship with personally. So they seek strategies for consistently building relationships with home owners and centers of influence.Or top buyer’s agents know that the vast majority of home buyers don’t really care who their real estate agent is. So these agents seek strategies to rake in as many buyer leads as possible and learn how to do lead conversion.3 Real Estate Marketing Must-HavesWhen choosing a real estate marketing method, make sure of these three things:1. You like doing it. Or at least be sure you don’t despise it. If you get sick to your stomach when you think of doing cold calling, don’t do that.Choose real estate prospecting that matches your personality. If you’re highly social, you might enjoy networking and hosting events. If you’re techy, you might enjoy internet marketing. If you love physical exercise and talking to people one-on-one, you might like door canvassing. If you love public speaking, you might like running real estate workshops.2. You have the skills you need to do it well. Most of the time, agents focus on skills for doing the prospecting itself, things like: How many visits to the FSBO should I make? What is the best door canvassing script? What’s the best website?But they forget the most important skill of all–how to convert the lead into an appointment and the appointment into a signed commitment. Compare these two sentences:
My goal is to get 30 leads this week.
My goal is to ask for 10 appointments this week.Which focus will result in more clients? The second, right? I talk to plenty of agents who are great at generating real estate leads. But they don’t know how to generate appointments.3. You are using resources wisely. Your resources include time, money, and energy. Your choice of marketing has to balance all three.If you have a ton of money, you can run an effective radio and television ad campaign.If you have no money, but a ton of time (because you have only one or two clients per month and you don’t have kids or other distractions), you can do just about any form of free marketing, like door canvassing, cold calling, networking, running workshops (when you use strategic alliances), etc.If you have a modest budget and modest time, you can consider things like internet marketing combined with workshops, or direct response mail combined with door canvassing in a neighborhood.Ultimately, real estate agents who generate and convert more real estate leads have a specific marketing plan designed around their personality, skills, and resources. And then they stick to it.
A social network relates to social sciences that study social relationships within a given group of people or organizations. The goal is to understand the social interaction between the members of the groups. Each social network has its own characteristics and can be defined in different ways and should clear in your real estate marketing plan. For example a social network can be based on demographics such as age, income, gender, home ownership, employment status, and geographic location. To add more depth, think about psychographics that have variables related to a person’s personality like values, attitudes, interests, and lifestyles.When defining your Internet social network, consider demographics and psychographics when developing your network. You can use social media to build your social network online.Social Media
Social media is a technology-based application available on the Internet that allows buyers and sellers or investment groups to socially interact with each other. When developing your search engine business plan, consider the social media sites that you want to use in order to build your Internet social network, as defined in your real estate marketing plan. These can include the following sites, but not limited to them:
These are the most popular and there are many more sites to choose from to incorporate into you plan. Ideally, you want to socially interact with those that fit your business. Facebook is an excellent source because you can define your friends by gender, location, age, etc. This demographic information helps you define the type of real estate marketing that you will be pushing out to as a group.Social Media Marketing Channels of Distribution
Real estate marketing, (a.k.a web marketing, online marketing, or e-marketing), is a method of communicating with clients (and buyers or seller), promoting your brand while establishing yourself as an authority using Internet technology. Offline, you advertising message is read through signs, postcards, letters, newsletters, business cards, personal visits, etc. The same content of creating awareness of your message applies online through posts, tweets, videos, e-books, guides, webinars, etc. You should always be in control of how your information flows from point A to point B.Blogging should act as the hub for all your online activity. Blogging is search engine food. There is a direct communication between blogs, social media, and the search engines. Setup properly with the right spokes on the hub, you can organically take advantage of search engine optimization (SEO). The channels (or spokes) to consider adding to your real estate marketing plan include:Online Hubs
Your Blogging Platform (i.e. WordPress, Blogger, Joomla, Drupal, etc.)
Web Feed Manage
Web feed management providers allow you to connect your social media and blog together so that you can fully optimize your real estate SEO. The providers below route your posts to the various social channels. This way, your social network will update automatically through:
We want to reiterate that a blogging platform is the hub that all information will flow to or from your social media channels of distribution. Having a good social media plan within your real estate marketing plan, as described earlier, will cause thousands of messages to be seen by thousands of people (and search engines). It is an effective way to organically advertise and will bring in real estate leads.
When making your real estate marketing plan there are certain things which probably won’t demand a lot of your time or attention, such as setting your goals for the future or determining your motivation for making it in this business. There is however a part of the real estate marketing plan with which everybody seems to struggle: marketing. Even though most agents are good at making sales pitches, they simply cannot find a way to make their voices heard in this sea of humans that is the internet (because that’s where most of the marketing happens nowadays). Here is a look at a few things you can do in order to expand your influence and get yourself noticed from the crowd.Building a Good Relationship with your BuyersTo start things off, you will need to build up a relationship with your potential buyers. Selling real estate isn’t something which just happens overnight; it can sometimes be a very long process and you will end up talking a lot with your clients, meaning that they better take a liking to you or they many never consider hiring your services. How exactly do you get in good with them? Well, at this point you better put on your charmer mask and send them post cards, or perhaps even giving them a call, striking up a casual conversation during which you need to find a way to transition into what you have to offer them.You could also send emails to your potential buyers, offering them bits of information and tips about what homeowners should be doing in today’s economy, or if you are really dedicated to your job, send them small gifts to show your appreciation.The Great Benefits of Social MediaAnother very popular way of getting yourself noticed in this day and age is to use social media, which is something that should already be in your marketing plan for real estate. If it’s not, then simply take a few minutes to consider this information: Facebook has almost one billion users, and 56% of them claim that they are much more likely to recommend and purchase some kind of brand themselves after becoming a fan of it.To put it in other words, if you do things the right way you can actually spread the word about your brand and get people to lean towards it if they are ever caught in a dilemma, simply by creating a fan page on Facebook and getting people to “like” it. Also, on social media word travels faster than ever before. For example, when the Domodedovo Bomb blew up in the Russian airport, president Medvedev learned about the whole fiasco through Twitter. So, as you can see, social networks work faster than Russian intelligence services, which is a pretty good sign for real estate marketers who are looking to spread the word about their brand.Using Real Estate Listings to Your AdvantageAnother advertising tactic you should definitely consider including in order to make an effective marketing plan for profitable real estate is the use of online real estate listings. There are websites out there which you can find using your search engine of choice which allow you to post your own listings… free of charge. The best part is that these free websites, which include Trulia, Zillow and HotPads, are some of the most popular websites on the internet right now as thousands upon thousands of people go on them every day to check the house listings. All you need to do is simply make a list of these websites and head to each one of them and put your listings up there.There is something special about these listings which will make your job infinitely easier: the people who contact you are only the ones who are actually interested what you have to offer. You see, these websites allow those who post the listings to provide very detailed descriptions of the real estate’s various characteristics, and what’s more, it allows the users to search real estate based on them. So, to word it differently, these people already know what you have to offer and so you really won’t need as much effort to convince them.Naturally, there is much more than that to making a good real estate business plan, but rest assured that if you get the marketing part right there won’t be much stopping you from achieving the success you have been dreaming of all these years.
The outlook for the real estate market in the United Arab Emirates is much improved over that of the previous few years. Much of this is due to all segments of the real estate market in Dubai currently experiencing a recovery, to the extent that prime office rents are rising for the first time since 2008. The bursting of the real estate market bubble in 2008 dropped these prices in Dubai as much as 65%. In order to avoid a repeat performance, the government is taking steps to ensure that sustained growth is not over exuberant.However, up to 70% of property purchases are made in cash, which makes it difficult for the government to regulate the market’s growth. Experts remain cautiously optimistic, as they watch Dubai’s market making a broad recovery; though regulations are not yet in place to avoid another recession, they do not foresee a repeat of 2008 in the near future. Abu Dhabi’s real estate market, on the other hand, is estimated to be 18-24 months behind Dubai’s market. Plans are now in the works that should see Abu Dhabi experience a recovery on the scale of Dubai’s sometime in 2014.The real estate market is expected to continue its broad recovery during the next few months and well into the rest of 2013, though growth approaching an economic boom is not expected for this year. Financial experts have identified seven major trends expected to determine the UAE’s market for the rest of 2013:Dubai’s market will display a return of investor confidence. The Abu Dhabi market, however, will not yet see a similar upturn. Factors driving Dubai’s market gains include the UAE’s economic growth, increased employment, safe haven status, improved pricing and rental performance, multiple new real estate project announcements over the past six months, and the UAE Central Bank setting new mortgage caps.
Several factors will limit the rate of development. Off-plan sales, IPO bonds and bank loans barely support the current rate of growth. This means most developmental funding will come from private money and overseas cash investors.
Much of the foreign funding in 2013 is expected to come from Chinese and South Korean investors.
Increased supply in real estate will benefit buyers and tenants, but may offset the positive impact on the market.
2013 will see a greater concern for health and safety, with occupants making demands and legislation ensuring the adoption of best practices. This favors a best-value vs. lowest-cost approach to investments.
Likewise, 2013 will likely see a greater focus on initiatives for sustainable, ‘green’ buildings.
UAE government will continue to influence the market’s growth with initiatives such as mortgage caps, and stimulus packages.These trends support the widely-held view that the UAE’s real estate market will see a broad recovery in 2013; a good, stable growth, that, if not an economic boom, will not result in a dangerous market bubble like that of 2008.
It’s no secret that it’s hard to sell a home in many areas of the country. Stringent loan requirements, high foreclosure rates, short sales and dropping prices make it hard for sellers to achieve an optimum sales price.Homeowners frequently decide to stay put rather than take a loss on the sale of their home. But employees who receive an offer for relocation are faced with more difficult choices: stay and forfeit their job, rent out their home and become an absentee landlord or sell their home in a buyer’s market?Of course, companies don’t want to lose top talent. What’s the solution? There are answers — if HR departments and those involved in relocation policies accept that the real estate market has changed the realities — and often, the policies — of relocating companies in areas like the Midwest and beyond.Pre-marketing Bonus Programs A company always has the option of buying an employee’s home and then selling it through a real estate firm. This is a costly and risky option in today’s market though. A good relocation policy will provide employees with every advantage and tool to sell their home, but will still place the responsibility of a quick sale on the employee.It’s important to recognize, when striving for low-stress relocation, that every employee and every situation is different. Choosing a relocation company that has a variety of home sale programs, which can be tailored to your specific needs and corporate culture will help to ensure that both the employee and company needs are addressed.For many employees, pre-marketing bonus programs are incentive enough to get their house looking good and on the market quickly. Bonuses for a quick sale level the playing field, encouraging sellers to take less for the home because the bonus makes up the difference.Ideally, the home will sell before the employee has to move; in the event it doesn’t, a full-service relocation company can help with preparations like staging and showing the home from afar in order to optimize the appeal of the home — both for a quick sale and a higher selling price. Even so, the emphasis should be on a quick sale rather than getting a specific sales price.Temporary Housing Solutions Sometimes, it’s necessary to have an employee on-site at the new location prior to the sale of their home. With support from a relocation company’s network of real estate firms, this doesn’t have to present a challenge. It also doesn’t have to cost the relocating company a lot of money.A relocation company with deep experience in the relocation industry and connections in the temporary housing market make it easy to find employees the right temporary housing at the right price. There are a variety of services that a relocation company can offer to make decisions regarding temporary housing easy for employees by streamlining their choices, and consolidating temporary housing options to offer volume discounts. The lower costs of this high-quality temporary housing actually help pay for the quick-sale bonus.If you’ve always viewed temporary housing as an expensive, less-than-desirable solution for relocating employees, it doesn’t have to be that way with the right relocation service provider handling the details.Loss-on-Sale Programs Loss-on-sale programs are, perhaps, the most common solution companies consider when faced with the challenge of helping employees sell their homes in this market. The concept is simple: If your employee would have to take a loss on the sale of his home, the company would cover that loss, or a portion thereof.Obviously, this can be costly, especially if combined with a pre-marketing bonus. The key is to make sure the employee doesn’t “undersell” the house without maximizing its value first. Setting standards for loss-on-sale reimbursements can help make sure employees do their best to receive fair market value for their home.In other words, if an employee works with a specific choice of real estate firms and staging companies, and follows certain measures designed to encourage a sale at the asking price, loss-on-sale compensation may be lower.Loss-on-sale programs are not a one-size-fits-all solution for relocating companies. It’s important to do a thorough analysis to make sure it really benefits the company. Some factors to consider include:→ The actual number of declined moves due to the expense of a real estate loss→ The quality/cost of talent declining to move (i.e., the cost of retaining the employee versus the cost of hiring and training a new employee)→ The retention rate of relocated employees following a loss-on-sale programHow a Relocation Service Company Can Help Even when you know the steps to take in order to help employees’ homes sell faster in today’s market, it can be a daunting task for an HR department to take on alone. A relocation service company has the knowledge and industry connections to get the best prices and best service for home staging services, real estate firms, and temporary housing.
Taos, one of the most beautiful ski resorts in the Western United States, is located in the southernmost tip of the Sangre de Cristo Mountains in New Mexico. Today, it has some of the most sought-after real estate on the globe.Taos has a rich history and culture that adds to its appeal as both a vacation destination and a permanent residence. Its unique architecture includes buildings constructed of adobe clay that are centuries old. Today, it is also well known for its “Earthships,” modern, self-sufficient homes that utilize alternative building materials and are extraordinarily environmentally friendly. For more than a century, writers and painters like D.H. Lawrence and Georgia O’Keefe have flocked to the town as well, establishing it firmly as a popular art colony as well as a resort town. These facts and more make Taos real estate highly desirable in 2010.Traditionally New Mexico’s real estate prices have been among the lowest in the nation. However, as people have moved into the state, property prices have increased significantly as have the appreciation rates on New Mexico homes. Real estate in Taos has enjoyed a steady appreciation over the last 15 years.Housing comes in all shapes, sizes and styles of construction in Taos, including seasonal rentals and full time live-in condos and homes. Among the great variety of listed houses for sale are some of the old adobe homes, which besides their historical value, are recognized as being very energy efficient.Prices on condominiums in this part of New Mexico begin at about $225,000 and top out at approximately $260,000. Many are sold as vacation properties. Many ski condos are owned by leasing companies and rented out to ski vacationers. Residential homes for sale can have prices as low as $100,000 but could run into the millions of dollars depending on the size, structure and location.Taos is best known as a ski resort community. As such, it attracts winter visitors who come back yearly for ski trips. After a few years, many of these seasonal visitors decide to purchase Taos Ski Valley property as vacation residences or permanent homes. Land sales and construction of new homes also contributes to the economy of the area. Some considerations buyers should be aware of, prior to purchasing land in the area, include rigorous subdivision regulations, issues dealing with access, road easements, wells and septic systems.Because of the uniqueness of the real estate market in Taos, it is particularly important to work with an experienced real estate agent or broker who has the expertise and knowledge to guide you through the important and complex issues involved in the purchase of property in this desirable New Mexico town.
I am sure you are just as tired as I am about hearing how terrible the current state of the real estate market is in Toronto, but is it really that bad?No, the sky is not falling but there is no doubt that the Toronto real estate market has been affected by the US economic slowdown and because of this consumer confidence has also been affected… and some Realtors have had to look for a “real job.”The economic downturn in the states has no doubt had an impact on our economy. We are seeing less transactions occurring, (4,120 resale transactions in Feb ’09 compared to 6,015 in Feb ’08 according to TREB). Along with a reduction in the number of transactions that have occurred, average prices have also come down in comparison to the same time last year. According to TREB, in central Toronto the average price has gone from $404,202 (Jan, 2008) to $343,632 (Jan, 2009). Homes are also sitting on the market on average longer than the same time last year but what did we really expect? Did we really think last years wacky market of multiple offers and inflated prices would survive another year?What does this real estate market mean to a Buyer or Seller in Toronto?This is great news for buyers! This market is a blessing for first time buyers or those wanting home ownership but just couldn’t afford it in the past. The declining average prices and the unbelievably low interest rates are a great combination! It’s a Buyers market, so Buyers take advantage of this opportunity… it’s a great time to buy! For sellers this type of market means pricing right and putting in extra effort to make sure your property shows at its potential. In the peak of the market, properties could sell the day they were put up for sale, now properties sit for longer but will still sell if priced right.As we know, the real estate market is seasonal. As the spring market approaches all ready there is more activity in the city core than in the previous month. Just last week I was apart of two multiple offer situations in North York. Generally speaking the Toronto Real estate market tends to pick up in late spring and then begins its descend in July. The Canadian Mortgage and Housing Commission is forecasting that Toronto will see its 6th or 7th best year in history. They are hoping for 75,000 sales in 2009. The next few months will be a great indicator of the state of the Toronto Real estate market. I guess we’ll just have to wait and see.
September of 2014 had surely some great things in store for the whole real estate and housing industry. In fact, its third week brought a thrilling ride in which relative issues mostly gave good outcomes.For instance, most of the traded real estate stocks at the Wall Street had sharp moves towards the high points. The positive sharp moves were attributed to several housing data points which acted as good catalysts. A good example for this would be the iShares U.S. Real Estate traded at the New York stock Exchange (NYSE) as IYR.Based on the Weekly Applications Survey by the Mortgage Bankers Association (MBA), mortgage application activity was reflected to be sharply higher. Refinance activities rose by 10% while mortgage applications and home purchases equaled at 5% increase. These numbers were based on MBA’s Market Composite Index.The NAHB’s Housing Market Index (HMI) reflected strength via a rise in homebuilder confidence – the strongest it showed in a nine-year time frame. HMI at that time was at 59, 4 points higher than last week’s watermark at 55. What it registered was even higher than the presumption of economists which was only at 56.The growth of homebuilders was also supported by the commendable performance of Lennar. It registered a 5.8% rise. Its good performance resulted in a chain of other positive results – one of which was being a magnet to other stocks from the home building sector causing others to register higher too on the start of the trading day.The rising interest rates on the stock market, as reflected by the movements, should only be one of the influencing factors for the future of the entire housing industry and real estate market. Home buyers as well as investors on housing should also watch out for either the improvements or staunches in the economy and labor market. And at this very moment, the entire real estate market is doing pretty good – a great signal for investors and buyers to ride the wagon and make good profits.However, experts advise that because the real estate industry is volatile to fluctuations – both the home buyer and the investor should be careful in their purchases and investments- whether they may be on the commercial, industrial, or residential segments of it. Take hints from the movements of the stock market too – paying closer attention to the trades of homebuilders, real estate companies, and other relevant sectors.Data and other information from herewith were inspired by an article from seekingalpha.com.